The Objective
Our North Star was simple: a bear did cocaine. Leaning into meme culture and irreverent humor, we set out to turn a niche, R-rated comedy into a viral sensation.
In-World & Immersive Content
Expanded Cocaine Bear's universe with unhinged, in-world content that blurred the lines between fiction and reality. From a survival guide to an 8-bit game microsite inspired by the film's 1985 setting, every piece was designed to pull audiences deeper into this wild, darkly funny story.
Capitalizing on Cultural Moments
Used Cocaine Bear to hijack real-time, trending topics with cheeky, in-character social content that amplified the film’s irreverent humor. Quick-witted replies and reactive posts during cultural moments like the Super Bowl provided perfect meme fuel.
Trends & Community Management
Leveraged trending formats and a proactive, outbound CM approach to keep Cocaine Bear in the spotlight. Every post was a chance to amplify the film's chaotic plot, with a steady stream of in-character replies that made the campaign feel unpredictably hilarious.