I’m Sarah, a strategy-driven digital marketing leader with a passion for turning audience and consumer insights into smart, impactful campaigns that genuinely resonate.

I’ve led social and 360 campaigns for some of the biggest names in entertainment, reimagining iconic franchises like Mickey Mouse for a modern era, activating fans for IP like Spider-Man and House of the Dragon, and creating a series of clever, buzzy moments for priority titles on streamers like Apple TV+.

My two favorite words? “What if…” As much as I love data and logic, I might love using my imagination even more. Blending creativity with strategy to build campaigns that drive results and get people talking is what I do best.

Whether it’s launching a new title, tapping into fandoms in fresh ways, or crafting a splashy activation for a premiere, I focus on what truly moves the needle while keeping everything grounded in the core essence of the campaign and what target audiences actually care about.

Off the clock, I’m a mom to three kids who are funnier (and more exhausting) than any show on TV. Luckily, my knack for strategic and imaginative thinking helps me navigate the chaos joys of parenthood, too!