The Objective
Channel a mix of nostalgia and general Halloween hype to make Hocus Pocus 2 a must-watch event for fans old and new.
The Strategy
We’re back, witch. We brought the Sanderson Sisters into the modern era with social-first content, influencer partnerships, and experiential support for an Airbnb collaboration. By blending nostalgic nods with social behaviors and UI, we made the sequel feel like a new, annual Halloween ritual.
The Result
Hocus Pocus 2 enchanted fans of all ages and quickly became the biggest, #1 Domestic Film Premiere on Disney+ to date.
For the Feed
Social-first content that bridged nostalgia with organic trends, making Hocus Pocus 2 feel timeless and current. With gamified creative like watch party bingo, fan art collaborations, and playful nods to the original, we turned the sequel into an interactive, fan-forward experience.
Spellbinding Influence
We made the Sanderson Sisters' return feel like a full-fledged experience by amplifying immersive partnerships and influencer-led content. From spellbinding Airbnb house tours to detailed nail art, everything was designed to transport fans into Salem.